Date
- Name of Business – IAM Productions
- Who are you? – Mike Winnet
- What sets you apart from the competition? – Sold my last start up for £8m without investors or a marketing budget, we ONLY created videos and animations to help scale the business – we now offer that same stuff we used (in our real business) to others so they can scale their business and become the go to person in their niche.
- How did the business come about? Accidentally, after the sale of the last business I wanted to make content about “what happens after a Warrington boy achieves “the dream” what do you do with the money” I started to record what I did with the money and that experience and grew an audience of 180,000 followers watching and following my content. The pandemic hit and due to the number of business people that followed me, I asked if they wanted me to help them with their content so they could survive – and here IAM.
- What are your main target markets? Businesses who want more qualified leads finding their business, people that have never tried “content marketing” businesses looking to scale, grow and want to be the go-to place for their ideal customer.
- How long has your business been in existence? Since 2019
- How many staff do you employ? 10
- What job or achievement makes you most proud? Selling the last business for £8m, getting a blank book to #1 on Amazon, growing an audience of 90,000 on both LinkedIn AND YouTube, almost getting the Netflix documentary
- Where do you see the business being in five years? We’ll be bought by a big marketing agency or animation company and put Warrington on the map (again) like the last business.
- Tell us one interesting thing about the business that might surprise us? We have the ONLY purpose-built business podcast studio in Warrington.
- Tell us one interesting thing about you that people might not know? I turned down a BBC Dragon who wanted to do a joint venture in 2020.
